aBOUT US
Designed to Elevate Local Hospitality to Global Heights
At HAMAK Hospitality, we believe tourism, when designed with intention, is one of the most powerful tools for economic development, cultural preservation, and community connection. Founded by internationally recognized tourism leader Ayerim Maduro Lacle, HAMAK Hospitality brings decades of hands-on experience from one of the world’s most tourism-driven economies, Aruba, directly to her new home in the Hudson Valley.
As a boutique tourism consulting and destination management company, we specialize in turning vision into results, helping hospitality brands and tourism businesses grow with clarity, authenticity, and purpose. With a deep respect for the region’s charm, creativity, and potential, HAMAK Hospitality is proud to dedicate its global expertise to shaping a more vibrant, visitor-ready Hudson Valley.
Designed in the Hudson Valley, For the Hudson Valley From Experts Who Live and Breathe the Region

At the core of HAMAK Hospitality’s work is our Partner Network, a curated alliance of tourism businesses, experience providers, and hospitality professionals working together to fill the gaps in the regional visitor economy in the Hudson Valley. Designed to strengthen the region’s tourism infrastructure, this network bridges the gaps and addresses the long-standing challenge of disproportionate funding allocated to marketing the region. By aligning local expertise with global strategies and fostering collaboration among businesses, community leaders, and government partners, we’re building a more coordinated, resilient, revenue-generating visitor economy that benefits all.
Beyond the network, HAMAK Hospitality delivers tailored consulting services that transform vision into action. For meeting planners, travel advisors, and group organizers, we offer full-service destination management solutions in both the Hudson Valley and Aruba. We also create and collaborate on events that reflect the heart of a place, its people, stories, and culture. Whether producing signature experiences or partnering with established events, we use every opportunity to drive connection, visibility, and economic impact.
“Aruba and the Hudson Valley are both home, each with its unique rhythm, richness, and stories waiting to be told. Through our group services and curated events, we build bridges between cultures, amplify local identity, and generate lasting economic opportunity. I’m at my happiest helping others, and that’s what destination marketing is at its heart: a tool for purpose-driven impact, connection, and community growth. Together, we’re bringing local hospitality to global heights. ” Ayerim Maduro Lacle, CEO & Founder, HAMAK Hospitality Solutions
Hierachy of Impact
At HAMAK Hospitality, we don’t just believe in impact, we design for it.
Our work is grounded in a values based framework that ensures every strategy we build, every partner we support, and ever experience we create reflects a deeper purpose. It’s how we ensure our work benefits not just the tourism industry, btu the people and places at its heart.
- Connection & Authentic Experiences
- Community & Resident Well-Being
- Tourism as a Catalyst for Economic Growth

- Consious Enviromental Stewardship
- Stakeholder/Partnership Collaboration & Innovation
- Connection & Authentic Experiences
- Community & Resident Well-Being
- Tourism as a Catalyst for Economic Growth
- Consious Enviromental Stewardship
- Stakeholder/Partnership Collaboration & Innovation

Our Mission
At Hamak Hospitality, we are committed to providing luxury hospitality services with a focus on exceptional customer experiences. Our mission is to create memorable stays that leave a lasting impression on every guest, through unparalleled service and attention to detail.”
Our Vision
We envision a world where every guest feels at home and cherished, regardless of location. We aspire to become a leader in the hospitality industry, known for excellence and innovation in every service we provide.

If you’re driven by purpose and ready to be a part of a forward thinking team, we’d love to hear from you.
If you’re driven by purpose and ready to be a part of a forward thinking team, we’d love to hear from you.
If you’re driven by purpose and ready to be a part of a forward thinking team, we’d love to hear from you.
If you’re driven by purpose and ready to be a part of a forward thinking team, we’d love to hear from you.
Your Hosts & Hospitality Pro’s

Ayerim Maduro Lacle
President & CEO, Destination Marketing Specialist
Destination Marketing Specialist

Erin McNierny
Group Travel & Hudson Valley NY Destination Specialist
Reiki Healing Practitioner & Wellness Educator

Ivy Correa
Trainor Hospitality Experience & Guest Success
Business Development Director Caribbean

Ayerim Maduro Lacle
President & CEO, Destination Marketing Specialist
Destination Marketing Specialist

Erin McNierny
Group Travel & Hudson Valley NY Destination Specialist
Reiki Healing Practitioner & Wellness Educator

Ivy Correa
Trainor Hospitality Experience & Guest Success
Business Development Director Caribbean
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